Advertising campaigns by there very design are meant to be memorable. While many campaigns often fall short of the desired outcome, others tend to achieve or even exceed the goals that were first established when a campaign or particular ad was created.
When campaigns exceed expectations, there runs the chance that in addition to being wildly successful for the client, they may also be award winning as well.
Environmental or sustainability focused advertising campaigns have all the same collection of hits and misses as do any other themed campaign, and in the case of the best campaigns, they run the chance of receiving an international award known as the EthicMark Awards. Recently the 2013 EthicMark Awards were handed out to two winners who each displayed creativity and ingenuity while delivering environmentally or sustainablly themed messages.
Royal Philips of the Netherlands and the University of Engineering and Technology (UTEC) in Lima, Peru are the winners of the 2013 EthicMark® Awards for advertising and media campaigns that uplift the human spirit and society.
Philips won in the for-profit category for its video “Philips Light Centers for Africa.” The video shows how Philips’ centers with solar-powered LED lighting have sparked community life. Each of the1000m2 centers, about the size of a small soccer field, can be used for communal activities such as sports, healthcare clinics, education, social events, and commercial transactions. The Centers are not dependent on the grid, and their batteries need replacing only once every 4-5 years.
UTEC, the winner in the nonprofit category, created a first-of-its-kind billboard that creates water out of air, as a means of recruiting socially-minded engineering students. Working as a team with its ad agency, Mayo Draftfcb Lima, UTEC created the billboard in a coastal desert with very limited water but very high humidity. The installation produces 100 liters of clean drinking water every day and has brought enormous visibility to UTEC, helping to significantly boost applications.
The Awards were announced on October 28, 2013 at the 24th annual SRI Conference on Sustainable, Responsible, Impact Investing at The Broadmoor in Colorado Springs, Colorado. The EthicMark® Awards, a project of the World Business Academy, seek to transform advertising by demonstrating the power of media campaigns to further both the public interest and legitimate private interests.
Hazel Henderson, president, Ethical Markets Media (USA and Brazil), founder of the EthicMark® Awards in 2004, said: “We had an exceptional group of nominations this year. I’m delighted to see the growing global commitment to use advertising to fuel essential social and economic change rather than the unbridled consumerism that is depleting the Earth’s resources. Both Philips and UTEC show what can be achieved when a commitment to the public good and innovative solutions are coupled with creative advertising.”
“By using their marketing to skillfully showcase new technologies that are vital to humanity’s survival in the climate change era, Philips and UTEC are educating the world about the potential for transformative change,” said Rinaldo Brutoco, the President of the World Business Academy.
Advertising and the utilization of multimedia has almost unlimited potential to shape thoughts, opinions and to deliver messages. When utilized in the manner that these two award winners displayed, it delivers key information related to viable and sustainabile eco-solutions as well as enviro news and events in a way that hopefully inspires similar initiatives world wide.
Here’s hoping that as this award grows, so too do the quality and quantity of the potential applicants.
Nice article:
Please educate yourself on our dear environment: How the oceans can clean themselves: Boyan Slat:
http://www.nigerianrooster.com/index.php/en