Eric Novak is the Creator, Principal Contributor and Executive Editor of ENVIRO DAD.COM.
He is also the President and founder of Modern Media Perspectives. In this role, he provides media consulting services related to public and media relations, marketing and communications. Eric is a consultant, video producer, TV host, writer and blogger.
Eric is a nationally recognized public speaker and has presented talks and seminars on topics that relate to his profession and his passions such as marketing, communications, social media and media relations. He has also been personally trained by both Al Gore and Dr. David Suzuki to deliver a version of the slide show presentation featured in the movie An Inconvenient Truth on behalf of Mr. Gore to Canadians. Since being first trained in 2008, Eric has presented to almost 20,000 Canadians in several provinces on the subject of Global Climate Change. He has spoken at such prestigious events such as a TEDx Conference and the inaugural #140 Conference Ontario. From 2009 until March, 2011 he was the author of the popular “Who’s Your Daddy” Blog which appears on Erica Ehm’s very successful Yummy Mummy Club website as he shared weekly with his international readership what it’s like to be a parent to 4 young children.
Eric has had many forays into television as well. He has been an occasional anchor of Live at 5 which airs on Channel 12 CHEX TV Durham. In addition he is the creator of The Novak Report special feature for Channel 12 and has created unique business features from coast to coast. Eric was also the host and co-producer of the television series Great Professional Stories which showcased great business stories across Ontario. Eric’s voice can also be heard on a number of radio commercials and corporate audio/video productions as well as “Voice on Hold” recordings in offices throughout the Province.
As a Video Producer, Eric and his production team have had the opportunity to work with a wide range of companies to help tell their stories through the use of high quality video. Their client list covers a wide range of sizes and specialties that include Sears, General Motors, The United Way, Big Brothers Big Sisters, The City of Elliot Lake, Ontario, The Town of Whitby, The Toronto Catholic District School Board, The Scarboro Golf Club and more. Some video samples can be found by visiting the companies You Tube Channel (MMPerspectives).
Eric and his wife Karen have 4 children and reside in Ajax, Ontario.


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On Wednesday, May 15, 2013, thousands across the nation will join together to make change in the lives of the 1 million Canadian children who live in poverty. Be part of the change!
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Run4Change raises vital funds to support Start2Finish, a national children’s charity whose mission is to break the cycle of child poverty by providing ongoing educational support to Canada’s at risk children throughout their school years, nurturing mind, body and social health so they are empowered to succeed and become role models for change. The Start2Finish Fitness & Literacy Model helps kids with high adverse childhood experiences reach their maximum potential. Research conducted by the S2F Scientific Advisory Group has shown that physical activity, like running, develops non-cognitive skills including grit, commitment, perseverance, and optimism; all soft skills needed to maneuver life’s obstacles. Literacy, the second component of the S2F Model, is a highly predictive success indicator.
Sorry if this is discussed somewhere on your site that I haven’t seen, but I’m interested in your perspective on having four children and how that fits into your philosophy of sustainable living. I say this as someone who spent a lot of time debating whether even having one child is an environmentally responsible thing to do (for the record, I have one and will most likely stop there).
Hi Kate – No I haven’t spoken about this topic yet but I have been asked before in person and it’s a great question.
To begin with I should offer that having a large family, with 4 children easily being considered “large” in today’s day and age, was never really something my wife & I planned to have. We had twins 22 months after our eldest was born which quickly changed the equation. All three were boys and that alone was probably why we decided 5 years later to try again. Fortunately we had our daughter though.
I don’t believe that a large family is necessarily one that is less likely to be sustainable per se. Much of the concern over rapid population growth concerns third world countries, where infrastructure and many other factors are creating huge sustainability challenges. Here in Canada, where I live there is no such concern as our rate of population growth is substantially lower than areas such as the African continent. To that extent, there is little concern about the impact a large family has on our societies ability to sustain them.
It should also be said that sustainability isn’t necessarily tied to how large a family is, but rather how a family lives and understands its role and impact within a sustainable society. If all members of a family remain conscious of their individual impact, and make ardent strides to minimize their eco-footprint, then one could even argue they become standard bearers for how living could be done. It’s not all positive of course. As a family of six, we are by default relegated to family vehilces with 3 rows and so far, the major initiatives by automakers to green their fleets have not really had an impact on large family vehilces. As an eco-auto journalist I will continue to push for technologicl green advancements with 7 and 8 passenger vehicles, but I know it will take time.
In the developing world it is vital to push for policies such as the empowerment of women to keep population growth to a manageable level. However here in the developed world, I believe that so long as large families understand and embrace their role as stewards of the planet and the environment, the adverse impact on a sustainable society that they may impart will be negligible at worst.
I hope this helps and I thank you again for your question.
I’sent He Such An Awsome Guy. I mean people must love him
for his outrages enviro deeds
It was a pleasure meeting you today at Crawford Technologies.
I love the website and what it stands for.
Great job!
Thanks Jamie! It was great to meet you as well today and I’ll look forward to other opportunities down the road to do so again!
Eric, great job. It is nice to see a forum on environmentally responsible topics, especially cars. So much of today’s technology is either ‘green-washing’ or just plan confusing. It’s nice to get feedback and reviews from someone with a fresh perspective. Keep it up.
Thanks Darren! I’m grateful for your kind words and support!
Wow Eric! Love the website and am so happy you have a forum to speak about this topic that’s so important and that you’re clearly passionate about.
Thanks Sharon! I’m grateful for your support and encouragement!