Sometimes, the rationale for pairing events and opportunities together come from non-traditional thinking.
With the launch of the all new 2015 Ford Edge crossover vehicle, Ford Canada was looking to stage a media event in Toronto in order to give journalists and other media a chance to experience the 2nd generation of the Canadian-made original crossover in Ford’s line-up. Quite often media drive events are paired with either distant location that make for great drive routes (California, Florida, BC, Europe) but other times they can be paired with accompanying events that are brought together due to one link or another.
Photo: Ford Canada
In the case of the Ford Edge, it was determined that by staging the event right next to the CN Tower, journalists could then be provided an opportunity to check out a different type of edge – that being Edge Walk, the gut-wrenching and exhilarating attraction located almost 1,200 feet straight up in the sky. Edge Walk allows participants to walk outside the upper perimeter of the CN Tower’s main pod while attached to harnesses but hands-free. The walk is acknowledged in the Guinness Book of World Records as being the World’s tallest external walk on a building.
The two events were each memorable for their own reasons and are well documented in my video review located at the top of this article.
NOTE: Due to heavy traffic conditions in Toronto on the day of the drive event, I wasn’t able to fully assess all aspects of the new Edge. As a result I did not gather enough information to offer a full rating of the vehicle as per usual. I am scheduled to conduct a traditional week long test drive in the new Edge shortly and upon completion I will update this post and include a more comprehensive assessment and rating.
Hey, Eric! I’m glad I now know at least one person who survived the Edge Walk. This was given to me as a Christmas present and I’ve yet to take it on.
Your example may well spur me on!
Grant
P.S. Great to see you at the Al Gore training event.